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Networking Isn’t About Who You Know. It’s About How You Connect.

Written by Salaam Insitute | 12 Aug 2026, 7:48:29 am

Networking Isn’t About Who You Know. It’s About How You Connect.

For many people, the word networking brings to mind crowded rooms, awkward introductions, business cards and the pressure to make an impression.

But what if we have been thinking about networking the wrong way?

FAt a recent Salaam Institute Masterclass, Professor Talal Yassine AM challenged participants to rethink what it actually means to build a professional network — and why the ability to create genuine relationships is becoming an increasingly important professional skill.

His premise was simple: